How To Ensure Your Brand Is Communicating Even In The Background

One of the most recounted stories regarding the success of a good logo involves the famous "swoosh" image that is associated with running shoes and sportswear. The original design apparently cost only $35 and was produced as a favour to a friend. Now, the brand is one of the most recognised in the world. Not bad for a design that was met with the original reaction of: "I don't love it, but I think it will grow on me," by the client.

The full article appears here:
http://www.microsofttraining.net/article-1503-ensure-brand-communicating-in-background.html

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The Microsoft Training Blog Team
http://microsoft-training.blogspot.com