How To Put Life Into Your Presentation With Animation

Contrary to popular belief, animation isn't only for children's shows and Saturday morning cereal ads. It can be used effectively in a very adult manner to promote everything from frozen peas to financial products: animation is indeed used to great effect in the world of advertising. Animation can give a brand, product and its creative team infinite artistic and communicative powers to help bring to life visions and ideas that free the audience of mental and physical restraints. Think about the animations used in successful advertising campaigns: they can adapt to any environment, they never grow old and they can be quirky yet still believable. The advert with animation keeps grown-ups informed and amused.

The full article appears here:
http://www.microsofttraining.net/article-1426-put-life-into-your-presentation-with-animation.html

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The Microsoft Training Blog Team
http://microsoft-training.blogspot.com