The Most Effective Styling For Your Site With Expression Web.

Consistency and uniformity in design can be fundamental to retail success. Whether it's the packaging on a supermarket's own-brand produce, or the livery on a courier's vehicles, or the colour scheme of a hotel chain, adhering to the pattern helps create a sense of familiarity and trust between company and customer. The consistent appearance promotes the comforting understanding for the consumer that they know what to expect, that they're entering into a no-risk experience: they've trusted this company before, and they know instinctively through recognising the design that they can trust them again.

The full article appears here:
http://www.microsofttraining.net/article-1138-effective-styling-your-site-with-expression-web.html

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The Microsoft Training Blog Team
http://microsoft-training.blogspot.com