Make Friends And Influence People Anywhere With Outlook

Recently, a tourist organisation launched a week-long social media campaign which allowed followers to log in and view a couple's road trip around lesser-known holiday locations in the UK. Using Facebook and Twitter feeds, a map, video blog and live photo feeds, the couple's travels were documented to give potential visitors a truer insight into a real-life holiday in the UK. Genius! The campaign was promoted by online display advertising, newsletters, PR and email activity. Digital is definitely the way to go for a marketing department who want to get ahead of their competitors.

The full article appears here:
http://www.microsofttraining.net/article-1703-make-friends-and-influence-people-anywhere-with-outlook.html

Regards,
The Microsoft Training Blog Team
http://microsoft-training.blogspot.com