How To Make Your Brand Consistent With Word

The word brand has evolved in its meaning from an impression, to a logo, to a whole lifestyle synonymous with style and sophistication. The brand was once an object used by craftsmen to identify their work, by either a signature or a distinctive symbol particular to them. What was used to form an impression and to signify ownership is now a term used to encompass the actual process of forming an impression.

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http://www.microsofttraining.net/article-869-how-make-your-brand-consistent-with-word.html

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